Early stage investment. Late stage success.
Building value through validation.
We invest in companies because we believe in our process, one built to produce data that uncovers risks, validates solutions, and brings investor confidence to every raise.
Burn down risks efficiently, drive valuations higher.
Our process front-loads validation, uncovering the challenges that typically surface in beta or production, after significantly more capital has been expended. We target a late-stage risk profile with early-stage equity dilution, preserving both control and upside for the founding team and early investors.
We're different and that’s by design.
We’re not your typical investors. We’re product development experts obsessed with building great products. That means we don’t shy away from hard truths – in fact, we seek them out. We believe the fastest path to success is identifying what doesn’t work, early and often.
If you’re still defining your physical automation product, or haven’t yet reached a scaling point, and you’re open to a challenging, iterative process, we might be a good fit. We’re looking for founders who want more than just capital – they want a partner in building.
Our first step is what we call Phase 0. It’s a deep dive into the core problem you’re solving, the potential solution space, and how you’ll measure success. Think of it as a hybrid of an investment deck and a lean development plan – a blueprint for building something truly valuable.
If you’re focused on building a truly great product, let’s talk.
Reach out to Jim at investments@productinsight.com.