Our purpose is to help companies develop products & systems that provide meaningful solutions to today’s biggest challenges.

Since our founding in 1991, we have cultivated an approach to product development predicated on technical ability, a love of problem solving, devotion to design excellence, and a focus on the user.

This tradition continues today with our diverse team of more than 40 engineers and designers who share a passion for making the world a better place through their capability, creativity, and empathy.

As we look to the next 30 years, we are focused on helping companies that are making positive impacts in healthcare, biotech, manufacturing, mobility, logistics, climate, and related industries.

We believe that design can be a powerful tool for good, and that we all have a shared responsibility to find solutions that balance the needs of society and ecology.


Bryan Hotaling


A designer by trade, Bryan might seem an unlikely founder of a product engineering firm. But in 1991, that’s exactly what he did. After earning his BFA from Rochester Institute of Technology, Bryan started Product Insight, where he’s spent the last 32 years building the company from the ground up,

Bryan is responsible for overseeing all work product, and when he’s not doing that, you can find him studying architecture or exploring the great outdoors.

Jim Varney


Jim began his career at Product Insight as a Junior Designer in 1998. Working his way up, he took on the role of Vice-President and Co-Owner of the company. Jim now oversees Product Insight’s continued growth as its CEO, and hones the company vision, message, and strategy while coordinating internal discipline leaders.

Jim is a graduate of Syracuse University, where he earned a bachelor’s degree in industrial design. His design philosophy emphasizes the responsibility of designers to bring meaningful solutions into the world, and he believes deeply that sustainable design is good design. As Product Insight has spent over thirty years dynamically designing for positive change, Jim continues to shape the company as it adapts to the needs of the future.

Anthony Catacchio

VP of Engineering

Anthony’s management philosophy is rooted in the idea that our product is our people and our culture is our work. He is an engineer by trade, but prefers to keep his focus on the human-centered side of things. As the Vice President of our engineering team, he works to attract the best people who are ready to create the best work of their lives.

Prior to Product Insight, Anthony worked in medical device engineering, then spent 5 years managing a team at Farm Design.

Philip Leung

Director of Design

Philip is a seasoned industrial designer passionate about innovating for positive change. Before starting at Product Insight in 2023, he worked as the Industrial Design Lead at Accenture and the UX and Industrial Design Director at Altitude Inc. He has extensive experience in both digital and physical product design, and in managing complex teams of designers and engineers.

As our director of design, he leads the design team through each stage of product research, ideation, and development. Throughout his design work, Philip believes in centering the many perspectives and stakeholders of each client’s challenge to create successful solutions.

Xander building

What’s New

VERGE’23 Climate Tech Conference

VERGE’23 Climate Tech Conference

The Healthcare Industry’s Dirty Little Secret…

The Healthcare Industry’s Dirty Little Secret…

MIT ClimateTech Conference

MIT ClimateTech Conference