Walking Weights

Fitness EM

Fitness EM markets personal training and wellness products exclusively for women.  Their products fall under two main brands:  Empower and Danskin, with additional portfolios under a number of private label brands.

Product Insight worked with the Fitness EM team to design these walking weights for the Danskin brand.  The design of these 2-lb. walking weights features soft, stretchy neoprene fabric that is breathable and comfortable to wear.  A simple and easy-to-use Velcro closures provides a secure, snug fit for all wrist sizes.  The unique design places the weight on the back of the hand or wrist to prevent the weight from hitting the user’s leg during exercise.  The design concept phase produced an extremely versatile product  as the user can utilize these weights with either wrists for walking or ankles for lower body exercises, achieving a greater calorie burn through the added weight.