For over 20 years Product Insight has provided clients with a full range of product development services from user research and analysis to industrial design and engineering through product launch. Whether our client’s outsourcing needs require a comprehensive product development program or a specific aspect or component of the development process, Product Insight works to seamlessly integrate with our client’s internal resources to achieve their goals.
Our holistic integration of research, design and engineering disciplines forms the foundation of our process. Starting with Discovery we strive to fully understand the product context and requirements, uncover unmet user needs and challenges, and identify product opportunities. Through Conceptualization we translate these user needs and requirements into viable product solutions. Finally, during our Realization phase, we immerse ourselves in the details necessary to carry these new ideas to success in the market.
In partnership with our clients this process allows us to innovate, solve complex problems and create intellectual property that we transform into successful products.