Product Insight and RainDance Technologies are proud to announce the ThunderStorm™ System has been awarded the prestigious red dot design award for 2012.

The ThunderStorm™ System is a fully automated high-throughput targeted sequencing solution; it enables researchers to process more samples per day and generate higher-quality data faster than ever before. The device combines exceptional performance and a proven technology platform to deliver unprecedented sample throughput with the most desirable running economics. RainDance Technologies pioneers the use of high-throughput picodroplet-based analysis in human health and life science research, supporting scientists around the world.

Early on Product Insight was brought in by RainDance Technologies to help with the design of this device. ”Optimization of the ergonomics surrounding the handling of consumables was a main focus in the development of the ThunderStorm™ System,” stated Bryan Hotaling, President of Product Insight. “Creating system architecture that enhances throughput performance, satisfies industry safety requirements, provides expedient service access, and uses minimal lab space without comprising the user experience has produced a product that is centered on intuitive interactions and access points that facilitate a simple and efficient workflow.”

The international ‘red dot design award’ is one of the largest and most renowned design competitions in the world. More than 4500 submissions were considered in the competition in 2012. A jury of 30 international experts examined and evaluated each individual product applying the criteria of innovation, functionality, self-explanatory quality and environmental compatibility. After an international award presentation at the Aalto-Theater in Essen, Germany, the design award winners will be on display at a four-week special exhibition in the red dot design museum.

Professor Dr. Peter Zec, initiator and CEO of the red dot design award, pointed to the high quality level of the competition: “The most distinguished products of the respective branch of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions.”

Click here for a video of the ThunderStorm™ System.