The team from Product Insight led a workshop on physical product development with select finalists from Boston’s MassChallenge Accelerator. The workshop was designed to assist startups with understanding the basic product development process. Participants discussed the necessary steps in taking a concept to market and identified ways to address investor and buyer needs throughout the development cycle.

“Product Insight works with many startups to bring their new ideas to a successful launch in the marketplace,” stated Jim Varney, Director of Design at PI and workshop leader. “It’s exciting to work with MassChallenge and these talented entrepreneurs. We wish them all great success in their new ventures and hope our workshop was helpful to those looking to develop a product as part of their business plan.”

MassChallenge is the largest-ever startup accelerator, and the first to support early-stage entrepreneurs with no strings attached. Based in Boston, it awards $1,000,000 in grants to its finalists. Startups in the program benefit from world-class mentorship, educational workshops, a community of fellow entrepreneurs, access to funding, marketing and toronto seo services, media and office space. Read more at

Product Insight is an internationally acclaimed product development firm specializing in innovation, creative problem solving, industrial design and engineering. Their talented team serves clients from startups to Fortune 500 companies. Industry expertise includes medical and biotech devices, consumer goods, high-tech electronics, and commercial equipment. They have been awarded over 90 U.S. and foreign patents. Accolades and awards include IDEA from Business Week magazine, MDEA, IBO, iF, Good Design, IDA and red dot design awards. Their headquarters are located in Acton, MA in the USA. Learn more at